Jordiher
14/09/12, 11:48
Hublot Unveils World’s First Pop-Up Store In Singapore
Kicks Off The Singapore Formula One Grand Prix Festivities
With A Big Bang!
http://sphotos-b.xx.fbcdn.net/hphotos-ash4/c67.0.403.403/p403x403/318392_10151208245641535_27315782_n.jpg
SINGAPORE, 14 September 2012 – “BIG BANG”, the world‟s first Hublot pop-up store has
been unveiled at the main atrium of Paragon Shopping Mall in the heart of Orchard Road
today. Collaborating with leading Singapore design extraordinaire, Mr Chris Lee of Asylum,
the pop-up store is a colossal structure that fuses art and functionality, inspiring a design that
pulsates with the energy of Hublot.
The Hublot pop-up store will run for ten days from 14 September to 23 September to
coincide with the Singapore Formula One Grand Prix which runs from 21 – 23 September.
Commented Mr Ricardo Guadalupe, CEO of Hublot, “As the Official Watch of the FIA
Formula One Grand Prix, Hublot is set to develop and present one of the most inspiring and
novel projects in a form of a pop-up store in a highly sophisticated country like Singapore to
kick off the Singapore Formula One Grand Prix. We hope that the celebrated Hublot pop-up
store will not only add a unique shopping experience to the exciting night race in Singapore,
it will also be a platform to unite all Hublot and Formula One fans from all over the world to
meet in one place.”
The Hublot pop-up store will showcase for the first time in Singapore, the most
comprehensive and exciting range of Hublot‟s prized limited editions and collection totalling
an astounding value of around US$20 million.
This includes the famous US$5 Million Big Bang, which is touted to be the most expensive
timepiece in the world. Together with its other illustrious family members such as the $1.2
Million Big Bang and Baby Million Bang, the “royal million trio” will be audaciously presented
in a totally open showcase for an unadulterated view of the stunning bejewelled
masterpieces.
In addition, a full range of Hublot inspired lifestyle gears like the All Black Carbon Fibre
Bicycle, All Black Skis, All Black Carbon Fibre Arm Chair, etc will also be presented at the
pop-up store.
“The Hour Glass is extremely proud and pleased to present the world‟s first Hublot pop-up
store in Singapore. It not only marks the exceptional maturity and importance of the South
East Asia market, in particular Singapore, it also celebrates The Hour Glass‟ strong
partnership with Hublot for more than 30 years. This is certainly a landmark project which
engineers a new dimension for Hublot in Singapore!” commented Ms Wong Mei Ling,
Managing Director of The Hour Glass Singapore.
The Design Inspiration
Taking advantage of the majestic void space in Paragon, Chris Lee has designed an art
installation aptly entitled BIG BANG, which spans across two floors, sweeping impressively
across the area. Tens of thousands of “black gems” rain down from above, creating an
illusion of a store which has popped up, inviting a sense of excitement and wonder.
“I am very happy and honoured to be given the opportunity to create Hublot‟s first pop-up
store in the world. I found the innovative and pioneering spirit of Hublot very inspiring and
similar to my personal ethos in many ways. One which breaks the boundaries of creativity to
forge new frontiers,” says Chris Lee, Founder and Creative Director of Asylum.
When asked about the inspiration and thinking behind the Hublot pop-up store concept,
Chris Lee explains, “The momentary quality of a pop-up store suggests an ephemeral,
fleeting point in time caught in a still image. To illustrate the legacy of the Hublot brand and
its innovations, Asylum seeks to recreate its notable paradoxical philosophy with an illusory
space; magically solid yet porous and structurally monumental yet light.”
The Exclusive Offers
A special Hublot Strap Bar is set up to offer an inimitable experience for existing Hublot
owners to refresh and individualise their Hublot timepieces. This is the first time Hublot
owners will be able to view and make their choice of straps from over 150 different styles
and colours.
To celebrate the occasion, an additional 2-year international warranty will be offered for all
Hublot watch purchases during the period of the pop-up store.
---------------------------------------------------------------------------------------------------------------------------
ABOUT HUBLOT POP UP STORE
Duration: 14 – 23 September 2012
Time: 10am – 9pm; daily
Venue: Main Atrium, Paragon Shopping Mall
290 Orchard Road, Singapore
---------------------------------------------------------------------------------------------------------------------------
ABOUT CHRIS LEE, ASYLUM
Chris Lee is the founder and Creative Director of Asylum, one of the most respected creative
companies in Asia.
Since its inception in 1999, the creative company has focused on cross disciplinary projects
that include interactive design, product development, environmental & interior design,
packaging, apparel design, branding and graphic design. Featured in numerous magazines
from around the world, Asylum is defined as an unconventional maverick in the creative
world.
Asylum‟s work in the creative industry is recognized with more than 100 international
awards. Chris is the recipient for the Designer of the Year and Design of the Year in
Singapore‟s President Design Award. He has served as a juror for many of the top
international creative awards such as D&AD, Red Dot, The One Show and Tokyo Type
Directors Club. Chris is also a founding member and President of The Design Society, a
non-profit organization that aims to promote visual culture through exhibitions, workshops
and education.
ABOUT HUBLOT, THE EXCLUSIVE STORY OF FUSION
"Hublot! A different way to progress," says those who know this unique Swiss watch
company, where each and every moment moves forward to create the future at breathtaking
speed. A dream, initiated and developed by Hublot's Chairman Jean-Claude Biver with
CEO, Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a
genuine success story in which the Big Bang, King Power, Classic Fusion and Masterpieces
represent the symbols of a constantly evolving tradition.
From watch complications and revolutionary materials to world-class collaborations such as
FIFA World Cup™, Formula One™ and Ferrari, Hublot characterizes itself through the "Art
of Fusion" philosophy, bringing tradition into the future. Today, with the new high-tech
Hublot watch manufacture, building on the impressive growth of the brand, the Art of Fusion
story is still being written with the combination of materials like ceramic, carbon, platinum,
tantalum, tungsten, titanium, rubber…with more conventional materials as gold, platinum,
steel, diamonds and precious stones, while still remaining true to the Swiss watchmaking
tradition enriched with the visionary creativity of the 21st Century. On a commercial level, the
network of approved retailers has grown rapidly and currently stands at 650 points of sale
and more than 45 exclusive boutiques around the world.
For more information, visit www.Hublot.com
ABOUT THE HOUR GLASS – WORLD’S LEADING CULTURAL RETAIL ENTERPRISE
Established since 1979, The Hour Glass is the most geographically diverse, multi-brand
specialist luxury watch retailer in the region, representing a stable of over 50 brands across
24 boutiques in eight cities throughout the Asia Pacific.
The Hour Glass prides itself as the world‟s leading cultural retail enterprise, having
pioneered the development and promotion of contemporary horological culture, playing a
significant role in raising horology awareness and appreciation in the region.
Monocle and Wallpaper magazine both recognised The Hour Glass as Asia‟s premier watch
retailer. In 2008, The Hour Glass emerged the winner of the Singapore Prestige Brand
Award whilst in 2010, L‟Atelier by The Hour Glass – a boutique dedicated to expressing the
culture and patrimony of traditional watchmaking garnered the „Best Retail Concept of the
Year‟ accolade by the Singapore Retailers Association as well as the 'Most innovative retail
concept of the Year' award by the Federation of Asia-Pacific Retail Associations (FAPRA). In
the same year, Vanity Fair magazine named The Hour Glass as one of the twelve most
influential retailers in the world.
In February 2011, The Hour Glass broke new ground with the opening of Malmaison.
Spanning over 8,000sqft, this multi-category luxury emporium is a sanctuary for objects of
authentic luxury housed in an elegant yet eclectic setting. Besides housing the finest items
of haute horology, a wide spectrum of refined objects d‟art, jewellery, fragrances, exclusive
collectible literature and bespoke services for the sartorially inclined, form the backbone of
the exceptional Malmaison experience. Malmaison garnered the 2011 “Best Retail Concept
of the Year” award which is accorded by the Singapore Retailers Association, marking the
second consecutive win for The Hour Glass in the same category.
More Passion by The Hour Glass is the Group‟s third multi-brand watch concept boutique
scheduled to open in September 2012. More Passion celebrates the rediscovery of
traditional craft and the culture of contemporary artisanship, particularly referencing the
Nouvelle Vague design movement.
For more information, visit www.thehourglass.com
Kicks Off The Singapore Formula One Grand Prix Festivities
With A Big Bang!
http://sphotos-b.xx.fbcdn.net/hphotos-ash4/c67.0.403.403/p403x403/318392_10151208245641535_27315782_n.jpg
SINGAPORE, 14 September 2012 – “BIG BANG”, the world‟s first Hublot pop-up store has
been unveiled at the main atrium of Paragon Shopping Mall in the heart of Orchard Road
today. Collaborating with leading Singapore design extraordinaire, Mr Chris Lee of Asylum,
the pop-up store is a colossal structure that fuses art and functionality, inspiring a design that
pulsates with the energy of Hublot.
The Hublot pop-up store will run for ten days from 14 September to 23 September to
coincide with the Singapore Formula One Grand Prix which runs from 21 – 23 September.
Commented Mr Ricardo Guadalupe, CEO of Hublot, “As the Official Watch of the FIA
Formula One Grand Prix, Hublot is set to develop and present one of the most inspiring and
novel projects in a form of a pop-up store in a highly sophisticated country like Singapore to
kick off the Singapore Formula One Grand Prix. We hope that the celebrated Hublot pop-up
store will not only add a unique shopping experience to the exciting night race in Singapore,
it will also be a platform to unite all Hublot and Formula One fans from all over the world to
meet in one place.”
The Hublot pop-up store will showcase for the first time in Singapore, the most
comprehensive and exciting range of Hublot‟s prized limited editions and collection totalling
an astounding value of around US$20 million.
This includes the famous US$5 Million Big Bang, which is touted to be the most expensive
timepiece in the world. Together with its other illustrious family members such as the $1.2
Million Big Bang and Baby Million Bang, the “royal million trio” will be audaciously presented
in a totally open showcase for an unadulterated view of the stunning bejewelled
masterpieces.
In addition, a full range of Hublot inspired lifestyle gears like the All Black Carbon Fibre
Bicycle, All Black Skis, All Black Carbon Fibre Arm Chair, etc will also be presented at the
pop-up store.
“The Hour Glass is extremely proud and pleased to present the world‟s first Hublot pop-up
store in Singapore. It not only marks the exceptional maturity and importance of the South
East Asia market, in particular Singapore, it also celebrates The Hour Glass‟ strong
partnership with Hublot for more than 30 years. This is certainly a landmark project which
engineers a new dimension for Hublot in Singapore!” commented Ms Wong Mei Ling,
Managing Director of The Hour Glass Singapore.
The Design Inspiration
Taking advantage of the majestic void space in Paragon, Chris Lee has designed an art
installation aptly entitled BIG BANG, which spans across two floors, sweeping impressively
across the area. Tens of thousands of “black gems” rain down from above, creating an
illusion of a store which has popped up, inviting a sense of excitement and wonder.
“I am very happy and honoured to be given the opportunity to create Hublot‟s first pop-up
store in the world. I found the innovative and pioneering spirit of Hublot very inspiring and
similar to my personal ethos in many ways. One which breaks the boundaries of creativity to
forge new frontiers,” says Chris Lee, Founder and Creative Director of Asylum.
When asked about the inspiration and thinking behind the Hublot pop-up store concept,
Chris Lee explains, “The momentary quality of a pop-up store suggests an ephemeral,
fleeting point in time caught in a still image. To illustrate the legacy of the Hublot brand and
its innovations, Asylum seeks to recreate its notable paradoxical philosophy with an illusory
space; magically solid yet porous and structurally monumental yet light.”
The Exclusive Offers
A special Hublot Strap Bar is set up to offer an inimitable experience for existing Hublot
owners to refresh and individualise their Hublot timepieces. This is the first time Hublot
owners will be able to view and make their choice of straps from over 150 different styles
and colours.
To celebrate the occasion, an additional 2-year international warranty will be offered for all
Hublot watch purchases during the period of the pop-up store.
---------------------------------------------------------------------------------------------------------------------------
ABOUT HUBLOT POP UP STORE
Duration: 14 – 23 September 2012
Time: 10am – 9pm; daily
Venue: Main Atrium, Paragon Shopping Mall
290 Orchard Road, Singapore
---------------------------------------------------------------------------------------------------------------------------
ABOUT CHRIS LEE, ASYLUM
Chris Lee is the founder and Creative Director of Asylum, one of the most respected creative
companies in Asia.
Since its inception in 1999, the creative company has focused on cross disciplinary projects
that include interactive design, product development, environmental & interior design,
packaging, apparel design, branding and graphic design. Featured in numerous magazines
from around the world, Asylum is defined as an unconventional maverick in the creative
world.
Asylum‟s work in the creative industry is recognized with more than 100 international
awards. Chris is the recipient for the Designer of the Year and Design of the Year in
Singapore‟s President Design Award. He has served as a juror for many of the top
international creative awards such as D&AD, Red Dot, The One Show and Tokyo Type
Directors Club. Chris is also a founding member and President of The Design Society, a
non-profit organization that aims to promote visual culture through exhibitions, workshops
and education.
ABOUT HUBLOT, THE EXCLUSIVE STORY OF FUSION
"Hublot! A different way to progress," says those who know this unique Swiss watch
company, where each and every moment moves forward to create the future at breathtaking
speed. A dream, initiated and developed by Hublot's Chairman Jean-Claude Biver with
CEO, Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a
genuine success story in which the Big Bang, King Power, Classic Fusion and Masterpieces
represent the symbols of a constantly evolving tradition.
From watch complications and revolutionary materials to world-class collaborations such as
FIFA World Cup™, Formula One™ and Ferrari, Hublot characterizes itself through the "Art
of Fusion" philosophy, bringing tradition into the future. Today, with the new high-tech
Hublot watch manufacture, building on the impressive growth of the brand, the Art of Fusion
story is still being written with the combination of materials like ceramic, carbon, platinum,
tantalum, tungsten, titanium, rubber…with more conventional materials as gold, platinum,
steel, diamonds and precious stones, while still remaining true to the Swiss watchmaking
tradition enriched with the visionary creativity of the 21st Century. On a commercial level, the
network of approved retailers has grown rapidly and currently stands at 650 points of sale
and more than 45 exclusive boutiques around the world.
For more information, visit www.Hublot.com
ABOUT THE HOUR GLASS – WORLD’S LEADING CULTURAL RETAIL ENTERPRISE
Established since 1979, The Hour Glass is the most geographically diverse, multi-brand
specialist luxury watch retailer in the region, representing a stable of over 50 brands across
24 boutiques in eight cities throughout the Asia Pacific.
The Hour Glass prides itself as the world‟s leading cultural retail enterprise, having
pioneered the development and promotion of contemporary horological culture, playing a
significant role in raising horology awareness and appreciation in the region.
Monocle and Wallpaper magazine both recognised The Hour Glass as Asia‟s premier watch
retailer. In 2008, The Hour Glass emerged the winner of the Singapore Prestige Brand
Award whilst in 2010, L‟Atelier by The Hour Glass – a boutique dedicated to expressing the
culture and patrimony of traditional watchmaking garnered the „Best Retail Concept of the
Year‟ accolade by the Singapore Retailers Association as well as the 'Most innovative retail
concept of the Year' award by the Federation of Asia-Pacific Retail Associations (FAPRA). In
the same year, Vanity Fair magazine named The Hour Glass as one of the twelve most
influential retailers in the world.
In February 2011, The Hour Glass broke new ground with the opening of Malmaison.
Spanning over 8,000sqft, this multi-category luxury emporium is a sanctuary for objects of
authentic luxury housed in an elegant yet eclectic setting. Besides housing the finest items
of haute horology, a wide spectrum of refined objects d‟art, jewellery, fragrances, exclusive
collectible literature and bespoke services for the sartorially inclined, form the backbone of
the exceptional Malmaison experience. Malmaison garnered the 2011 “Best Retail Concept
of the Year” award which is accorded by the Singapore Retailers Association, marking the
second consecutive win for The Hour Glass in the same category.
More Passion by The Hour Glass is the Group‟s third multi-brand watch concept boutique
scheduled to open in September 2012. More Passion celebrates the rediscovery of
traditional craft and the culture of contemporary artisanship, particularly referencing the
Nouvelle Vague design movement.
For more information, visit www.thehourglass.com