Dear Member of the Press,

BASELWORLD will be opening its doors in a few weeks time. Watches, jewellery, precision-instruments: whatever the product, you will have all the information you need, often in a preview, thanks to the press services of the Swiss Exhibitors Committee, whose programme for 2010 is as follows:

January 2010 | First newsletters
From mid-January right up to the opening of the Fair, we shall be sending you newsletters with up-to-the-minute info on the latest products. With just one click of the mouse, you’ll be able to download all the high-resolution, copyright-free photos, as well as the texts in English, French, German, Spanish and Italian on the benchmark site for Swiss products, However, you will need an accreditation for this. If you don’t have one yet, nothing could be simpler. Just click here Press Accreditation Request

February 2010 | Press preview
At mid-Frebruary, we shall also be sending a magazine with all the previews to 700 selected titles around the world. This English language publication for the press will be sent with a CD-Rom, containing all the HD photos and the texts in 5 languages. And while the presses are busy printing this magazine, you’ll receive the PDF version of it in your e-mail box: a global survey of the brand-new products with press material you can download with just one click of the mouse. All this in addition to the press release on the new trends, of course!

March 2010 | Swiss Exhibitors’ Guide and press kits
The press packs containing the Swiss Exhibitors’ Guide - the compendium of all the new products, plus a CD-Rom - will be distributed at the entrance to the BASELWORLD press conference on Wednesday 17 March, the press day. After the conference and for the duration of the Fair, you will be able to pick up this material at the Swiss Press Centre, which is located in the Business Centre, Hall 1.2, next door to the BASELWORLD Press Centre.

Here you will also be able to order a USB key with a compilation of all the press kits received (128 brands in 2009) or, if you prefer, the printed versions of these press kits. It goes without saying that you will receive a press release a few days before the opening of the Fair, as well as a closing report on 25 March with the first review.

April 2010 | All the press kits are online
If you do not intend to make the trip to Basle this year, you can always install yourself in front of the computer in the comfort of your own home and consult all the press kits received from the Swiss brands. We shall be putting all these press kits online at after the Fair. Don’t forget that you will need to be accredited if you wish to access this material. You only have to apply once, remember, and it’s free!

Throughout the year
For HD photos, press kits and releases on 100% guaranteed Swiss products, access, the benchmark press tool.

If you have any questions, comments or particular requests, just contact us!
We hope to see you at Baselworld and send you our best wishes for 2010.

Warmest regards,

Yves Vulcan, managing director
Darwel SA, Official press agency for the Swiss Exhibitors Committee

Darwel SA
Av. de la Gare 5, CP 429
CH-1001 Lausanne
Tel : + 41 21 329 00 39
Fax : + 41 21 329 00 42
E-mail :